Freitag x Stromer
Pop-Up Store Concept
Freitag and Stromer have opted for a pop-up store concept in which a mobile pop up store is set up in public places. Participants will be introduced to the genesis of the two brands and can take part in workshops and discussions about recycling and e-mobility.
Services
Conception - 3D Renderings —
Retail Design
Jahr
01/02/2022
Kunden
Freitag & Stromer
Industry
Sustainability, Mobility & Fashion
Afterwards, participants are given a messenger bag and an e-bike from Freitag and Stromer for 24 hours and have to rediscover their city in a sustainable way. The event covers the three levels of the sustainability model and there is an app that shows local and sustainable businesses as checkpoints to reach with the bike and Messenger Bag.
Participants can win prizes by visiting enough stations, reach a sustainability score and make as much kilometers as possible. The concept aims to encourage people to be more aware of their environment, promote sustainable mobility and reduce mass consumption.