Falke ESS - Retail Fair Concept
The ESS Retail trade fair stand concept places visitors in immersive outdoor situations and sends them on a multi-sensory customer journey. Subtle sounds, smells and materials set accents, while sensors and light barriers change the appearance of the showcases and pick up on visitors' movements.
Services
Conception - 3D Renderings -
Retail Design
Jahr
01/01/2022
Kunden
Falke ESS
Industry
Tech- & Sports wear
The products are staged in a museum-like manner and presented ergonomically, while the focus is on technology and functions, some of which are visualized digitally. Visitors are guided through the product assembly and are part of the creation process, which consists of three stations - from the material to the composition to the final product.
The concept aims to promote the self-realization of an athlete and the optimization of one's own performance by making the variety of materials tangible and relying on sensory stimuli as a reference for functionality.